MISSION

THE INEVITABLE MISSION STATEMENT

FRED is a Rhode Island-based team of designers with partners around the globe, all focused on well-designed stuff that solves a problem, puts a smile on your face, and doesn't cost a fortune. We make products that say “I am the curator of my own life."

We delight in taking every-day functional products and turning them into something fresh and unexpected, something funny, something personal. FRED products are useful, but they’re also social expressions – they say a lot about you as well as about us.

We understand that design drives our business so we maintain our own studio and we work with talent from all over the world – England, Europe, Latin America, Israel, China, Turkey, Korea, Thailand – an ever-expanding list.

All our goods are made in Asia so we can combine the best materials and processes with real-world pricing. We fully support our products with close manufacturing supervision, relentless quality management, and ongoing safety testing – and we guarantee your satisfaction.

You can buy Fred products right here at fredandfriends.com, or through our extensive network of brick-and-mortar retailers, catalogs, and web stores. Fred products have starred on TV – we've been featured many times on the Today Show, Good Morning America, Jay Leno, Rachel Ray, Oprah, HGTV, Paul O’Grady (London) and others. We've also figured prominently in many holiday shopping guides published by Oprah, Newsweek, Food & Wine, Wired, Women’s Health, Real Simple, Good Housekeeping, and more. And the blogs just can’t get enough of us.

That’s all well and good… but why name the company FRED? Company namesake Fred Roses replies, "because my mom always told me that Freds were friendly, fun, and helpful around the house," which is just what FRED (the company) aims to be.

FRED